Pop-up Store

The STRAIGHTFORWARD Pop-Up Store will feature fresh and innovative products from a variety of Finnish designers, fashion designers and design book publishers. The products range from clothing, fashion and interior design to design books and toys. Some of the items will be showcased in the STRAIGHTFORWARD exhibition while the majority of the products have been hand-picked from Finland to offer you a limited collection of the newest, coolest and most interesting products among new Finnish design.

The Pop-Up Store will only be open for four days in conjunction with the STRAIGHTFORWARD exhibition. Most of the items are currently not for sale elsewhere in the the United States – don´t miss the opportunity!

Chelsea Market
410 West 16th Street
New York, NY 10011

Fri May 14, 2010, 11 am — 8 pm
Sat May 15, 2010, 11 am — 8 pm
Sun May 16, 2010, 11 am — 6 pm
Mon May 17, 2010, 11 am — 4 pm

Finnish Design Shop will host a selection of STRAIGHTFORWARD design products in their webstore during May 2010. To order and for more information please check www.finnishdesignshop.us.

Participants in the STRAIGHTFORWARD pop-up store include

Aalto University, School of Art and Design / Publications