For Tuula Pöyhönen, work and family life are indistinguishable: her home serves as her studio and even as her shop. Pöyhönen’s varied history as a designer has included young fashion and jeans design, furniture and textile home collections, uniforms, styling and writing, wearability accessories, and visual merchandise for companies in Finland and abroad: M.A.S.I Lee Cooper, Stockmann department store, L-Fashion Group Luhta Home, Rukka, Skanno, Nokia, Image Publishing, ELLE Deco Japan, Kwintet Hejco, Taivas, Sek&Grey, and Studio Suppanen. The ONNI collection represents one culmination of this deep and broad experience, as the expression of a vision of a private fashion collection.
ONNI
The ONNI spring/summer collection plays with the idea of Finnish classics such as Marimekko stripes, traditional work aprons and wooden clogs. The collection explores contemporary new twists: turns stripes into diagonals, reformulates use, and distorts shape. The materials are natural, mainly cotton and wood, and all designs are made or sub-produced in Finland.
